I love how "only has the brand" is used negatively here. Having the "brand" is having everything. You can have a worse or more expensive product with "the brand

I love how "only has the brand" is used negatively here. Having the "brand" is having everything. You can have a worse or more expensive product with "the brand". People will love/obsess over you from "the brand". It's hands down the most important thing to a business at GoPros size and way harder to develop on a global level than just manufacturing a small camera. But you have to understand consumers (people) to get that.