3 ms·

uh? gopro really only has the brand nowadays. When gopro started it was jus the cheapest digital camera that nobody would cry if it was smashed by the skateboa

by gcb0 12y ago

uh? gopro really only has the brand nowadays. When gopro started it was jus the cheapest digital camera that nobody would cry if it was smashed by the skateboard... it wasn't really ground breaking in any other aspect. yeah it had interchangeable lens. but everyone i know that used them had one camera for each lens (since they cost ~1 to 2x the price of a good lens anyway) nowadays there are tons of cheap digital cameras that fit the bill. most in a more convenient cylindrical body. and sometimes 1/5 the price of a gopro! win-win right? except everyone still goes for the gopro because of brand. so no, this is not "finally stepping into gopro market". the market already have plenty of alternative and they are mostly doing fine. specially in the dashboard cam niche that gopro doesn't market so heavily. this is just a product some, what... 20yrs later or something. sd card up to 32gb! wth... what is this? 2010? now they are going to say this is not readily available nationwide and that when it is, there will be a wait list?

ghaff 12y ago
In all fairness, the GoPro is optimized around being rugged and waterproof and it can probably get along in some environments its cheaper competitors can't. That said, the GoPro interface is awful and I have no doubt that a lot of people for whom the GoPro is overkill spend the money anyway because of the brand.
mikeg8 12y ago
I love how "only has the brand" is used negatively here. Having the "brand" is having everything. You can have a worse or more expensive product with "the brand". People will love/obsess over you from "the brand". It's hands down the most important thing to a business at GoPros size and way harder to develop on a global level than just manufacturing a small camera. But you have to understand consumers (people) to get that.
- adav 12y ago
  Additionally, I'd say that Polaroid as a brand is far more known by the general population than GoPro. To someone not in the know, "GoPro" sounds intimidating whereas Polaroid is famous for being fun, easy and instant!

by gcb0 12y ago

ghaff 12y ago

In all fairness, the GoPro is optimized around being rugged and waterproof and it can probably get along in some environments its cheaper competitors can't. That said, the GoPro interface is awful and I have no doubt that a lot of people for whom the GoPro is overkill spend the money anyway because of the brand.

mikeg8 12y ago

I love how "only has the brand" is used negatively here. Having the "brand" is having everything. You can have a worse or more expensive product with "the brand". People will love/obsess over you from "the brand". It's hands down the most important thing to a business at GoPros size and way harder to develop on a global level than just manufacturing a small camera. But you have to understand consumers (people) to get that.

adav 12y ago
Additionally, I'd say that Polaroid as a brand is far more known by the general population than GoPro. To someone not in the know, "GoPro" sounds intimidating whereas Polaroid is famous for being fun, easy and instant!