I don't understand, how they would be able to offer competitive priced service, if they didn't rely on people either underselling or plagiarising. I'd understa

I don't understand, how they would be able to offer competitive priced service, if they didn't rely on people either underselling or plagiarising. I'd understand, if there were some economies of scale that actually enabled the cost reduction, but in this case the nature of the product is always unique: you can seldom sell the same design to several clients, hence the only way to reduce the cost is to lower your margins. And hence it's a race to the bottom.