Yes, that's right - and it can be a different audience as well (i.e. not everyone you communicate with on a daily basis will be on your email subscription list

Yes, that's right - and it can be a different audience as well (i.e. not everyone you communicate with on a daily basis will be on your email subscription list and vice-versa) - we see it as a great way to expose more people to your brand (and for most companies would see the messages being about content/brand building rather than pure advertising.