Why would I pay $90/mo [1] with Square when I can pay for the same services and features directly from BookFresh for just $20/mo [2]? In case you are not aware

Why would I pay $90/mo [1] with Square when I can pay for the same services and features directly from BookFresh for just $20/mo [2]? In case you are not aware, Square purchased BookFresh back in February [3]. I think it's a safe assumption that Square Appointments is just rebranded BookFresh [1] https://squareup.com/appointments#pricing https://squareup.com/appointments#pricing [2] https://www.bookfresh.com/pricing https://www.bookfresh.com/pricing [3] http://techcrunch.com/2014/02/26/square-acquires-bookfresh-to-add-booking-services-for-merchants/ http://techcrunch.com/2014/02/26/square-acquires-bookfresh-t... EDIT: links