From the TFA, >Also, as I went to bed, I remember thinking “Ah, crap. I have to like something about Gaza,” as I hit the Like button on a post with a pro-Israe

From the TFA, >Also, as I went to bed, I remember thinking “Ah, crap. I have to like something about Gaza,” as I hit the Like button on a post with a pro-Israel message. >By the next morning, the items in my News Feed had moved very, very far to the right. [...] >Rachel Maddow, Raw Story, Mother Jones, Daily Kos and all sort of other leftie stuff was interspersed with items that are so far to the right I’m nearly afraid to like them for fear of ending up on some sort of watch list. [...] >While I expected that what I saw might change, what I never expected was the impact my behavior would have on my friends’ feeds. This article has so much modern anxiety in a nutshell. We have the pervasive surveillance society, and having our behaviour affected by algorithms. What this really highlights, to me, is the extent to which Facebook exerts editorial control over the news that you're subjected to. This has all sorts of other effects on how media dollars are spent and as a result the shape of discourse - I'm immediately reminded of http://www.slate.com/blogs/moneybox/2014/05/22/facebook_s_mike_hudack_rants_about_the_media_why_won_t_anybody_do_something.html http://www.slate.com/blogs/moneybox/2014/05/22/facebook_s_mi... This is not to say that there haven't _always_ been pernicious incentives at work; but before you could at least question those incentives and motivations instead of shrugging, and pointing to there's an unexplainable, mysteriously biased, support vector machine et al pulling strings.