He's just using the Apple event to launch into the same "new media" nonsense that goes around the blogosphere. There's no doubt word of mouth plays a part but

He's just using the Apple event to launch into the same "new media" nonsense that goes around the blogosphere. There's no doubt word of mouth plays a part but it always has. Just because people are talking on twitter rather than gathering around the jukebox in a soda shop doesn't mean promotion is now irrelevant.