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BuzzFeed are the Zynga of journalism. Great at getting you in, but lacking in substance. When their current social network-driven linkbait approach starts to f
by underwater 12y ago
BuzzFeed are the Zynga of journalism. Great at getting you in, but lacking in substance.
When their current social network-driven linkbait approach starts to fail I don't see how they can differentiate themselves from other news sites. Zynga tried to turn themselves onto a destination and failed miserably.
- walterbell 12y agoIs there anything to learn from Demand Media's trajectory? They wrote search-engine-bait rather than social-network-bait, but didn't bother to create cover traffic / quality journalism.