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Watch John Oliver's Last Week Tonight video segment on native advertisement https://m.youtube.com/watch?v=E_F5GxCwizc https://m.youtube.com/watch?v=E_F5GxCwizc
by TruffleLabs 12y ago
Watch John Oliver's Last Week Tonight video segment on native advertisement https://m.youtube.com/watch?v=E_F5GxCwizc https://m.youtube.com/watch?v=E_F5GxCwizc (10 min long). There is a bit on BuzzFeed where he points out that many of the posts that are "top" are really from paid advertisers.
Saying BuzzFeed is developing a journalism team is probably not the best wording. I would suggest BuzzFeed is building up a great PR, advertising, and marketing engine. They will make money. But is it journalism?
- blumkvist 12y agoThey are developing long form features and op-eds, no?
- potatolicious 12y agoWithout a very thick, tall, barb-wire-topped wall between editorial and sales, BuzzFeed will never be a respectable source for journalism. So longer as they are running ads as content, no amount of long-form writing and New Yorker-esque vocabulary will move them from the "clickbait" side to the "journalism" side.
- blumkvist 12y agoOh, so you believe in free and objective journalism? I have bad news for you...