Envision skipping a stone: Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And ea

Envision skipping a stone: Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience. If your product is great, it will skip a lot further than other stones...