But without the price cut, those people might have bought other books. As the article says: But in reality, books compete against mobile games, television, m

But without the price cut, those people might have bought other books. As the article says: But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more Amazon has data that shows eBooks are better sold at lower prices because books aren't just competing with books. If that is not good enough, basic fairness states that a virtual good with no manufacturing, spoilage or delivery costs without a secondary market should be sold for substantially less than a physical good with manufacturing, spoilage and delivery costs with a secondary market that competes with new goods sold.