It's not disruption. It's how the design industry works. Professional designers have long competed against free, whether it's printers who throw in a logo with

It's not disruption. It's how the design industry works. Professional designers have long competed against free, whether it's printers who throw in a logo with letterhead printing or the boss' nephew who knows a bit of Photoshop. The market is big enough for all of this. A smallish company that just wants something to put on a business card is not going to be up for a full branding and identity exercise (though they probably should be) and will be happy with a stock logo. A startup or company with more ambition would look stupid with the same. It's the job of a designer or agency to educate the client as to why they are worth the fees they charge.