4 ms·

Some companies aren't lasting brands. Mine happens to fall into that category. Nobody has ever given a shit about my logo except from that post. The service I

by ohashi 12y ago

Some companies aren't lasting brands. Mine happens to fall into that category. Nobody has ever given a shit about my logo except from that post. The service I provide, if it does its job well, is something you never should need to go back to ever again. Almost all my visitors are one time visitors and there is little/no return value on what I do. So, in this instance, customers never think of my brand. So it really doesn't matter. And you say it's awful. I don't think it's awful. It's functional. It doesn't distract from everything else, it doesn't add anything special. That's good enough. I don't want people thinking about my logo, I want them getting what they need and leaving.

munificent 12y ago
> It's functional. It doesn't distract from everything else, it doesn't add anything special. That's good enough. I don't want people thinking about my logo, I want them getting what they need and leaving. This is true of most logos. The opposite of "awful" isn't "shoots out rainbows that dazzle and disorient the viewer". The logo should look like it was done carefully and with attention to detail. It should be balanced and pleasant to look at. Even subconsciously, people will pick up on those qualities (or their lack) and infer the same about your company. I don't mean to slag on your logo. I know it's probably not a priority for you. But it does a disservice to others to say, "Look how easy it is to solve your logo problem!" when the end result you got was actually pretty poor. In particular, the outermost "radio" arc cuts unpleasantly close to the "S". It doesn't match any of the other spacing and makes the "S" look like it has some weird thing attached to it. The other arc is thinner for no clear reason and the spacing between it and the dot over the "i" and the outer arc is inconsistent. To my eye, the whole set of arcs is too tall and makes the outline of the entire logo look unbalanced. Also, the kerning around the first "e" is bad. I understand you think no one cares about your logo, but you took the time to animate it and put it a video. Why not at least drop a bit of cash beforehand and make sure it's worth reusing? Argh. I hate being negative without being helpful. Here's something like I had in mind: http://imgur.com/bpUqyKd http://imgur.com/bpUqyKd Do with it as you will.

by ohashi 12y ago

munificent 12y ago

> It's functional. It doesn't distract from everything else, it doesn't add anything special. That's good enough. I don't want people thinking about my logo, I want them getting what they need and leaving. This is true of most logos. The opposite of "awful" isn't "shoots out rainbows that dazzle and disorient the viewer". The logo should look like it was done carefully and with attention to detail. It should be balanced and pleasant to look at. Even subconsciously, people will pick up on those qualities (or their lack) and infer the same about your company. I don't mean to slag on your logo. I know it's probably not a priority for you. But it does a disservice to others to say, "Look how easy it is to solve your logo problem!" when the end result you got was actually pretty poor. In particular, the outermost "radio" arc cuts unpleasantly close to the "S". It doesn't match any of the other spacing and makes the "S" look like it has some weird thing attached to it. The other arc is thinner for no clear reason and the spacing between it and the dot over the "i" and the outer arc is inconsistent. To my eye, the whole set of arcs is too tall and makes the outline of the entire logo look unbalanced. Also, the kerning around the first "e" is bad. I understand you think no one cares about your logo, but you took the time to animate it and put it a video. Why not at least drop a bit of cash beforehand and make sure it's worth reusing? Argh. I hate being negative without being helpful. Here's something like I had in mind: http://imgur.com/bpUqyKd http://imgur.com/bpUqyKd Do with it as you will.