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You know what's funny? Often the highest converting and best user experience emails are... just text and links. Yep, all the branded shenanigans and responsive

You know what's funny? Often the highest converting and best user experience emails are... just text and links. Yep, all the branded shenanigans and responsive mumbojumbo doesn't necessarily beat just sending an email in its native form. As it turns out, most of the logos and branding are self serving and nobody cares. Many of the most profitable email lists on the internet have no style at all, are long form text, have plain blue links, and they make millions of dollars in sales. This is a cool project, but don't forget to treat email in its native form.

mrmch 12y ago
We always encourage people to A/B test plain text versus HTML, and from the results seen it's entirely dependent on the audience. If you're emailing developers, keep it clean/plain. Many consumers appreciate if an email "looks/feels like the website".
troymcginnis 12y ago
Totally excellent point! It really depends on who your customers are, what your product is, and what your email is about. We encourage everyone to experiment with your ideas and see what works best for your customers :) I think you'd be surprised to see how different customers respond to different styles and types of email.
prostoalex 12y ago
Conversion is content-dependent. What works for a link of the day newsletter won't work for someone like fab.com
wuliwong 12y ago
For me, simply the development of brand recognition alone is reason enough to want to include a nice, visible logo and some aesthetic design in the email. I'm not entirely focused on "conversions" in email. It is part of a much larger user experience where everywhere customers interact with something I've made, I want it to communicate a cohesive message and also imprint my brand into their mind. Obviously, you should degrade to plain text well. But maybe what seems obvious to me, isn't.

mrmch 12y ago

We always encourage people to A/B test plain text versus HTML, and from the results seen it's entirely dependent on the audience. If you're emailing developers, keep it clean/plain. Many consumers appreciate if an email "looks/feels like the website".

troymcginnis 12y ago

Totally excellent point! It really depends on who your customers are, what your product is, and what your email is about. We encourage everyone to experiment with your ideas and see what works best for your customers :) I think you'd be surprised to see how different customers respond to different styles and types of email.

prostoalex 12y ago

Conversion is content-dependent. What works for a link of the day newsletter won't work for someone like fab.com

wuliwong 12y ago

For me, simply the development of brand recognition alone is reason enough to want to include a nice, visible logo and some aesthetic design in the email. I'm not entirely focused on "conversions" in email. It is part of a much larger user experience where everywhere customers interact with something I've made, I want it to communicate a cohesive message and also imprint my brand into their mind. Obviously, you should degrade to plain text well. But maybe what seems obvious to me, isn't.