In theory you're always marketing. It's the level of marketing that you do that really ramps up "at the right time". More on this here: http://www.startuplesson

In theory you're always marketing. It's the level of marketing that you do that really ramps up "at the right time". More on this here: http://www.startuplessonslearned.com/2009/03/dont-launch.html http://www.startuplessonslearned.com/2009/03/dont-launch.htm... "The right time" is when you have product-market fit. You saw you are in open beta - does that mean you (believe you) have achieved product-market fit? (Read this for help on figuring this out: http://venturebeat.com/2014/08/02/cloud-startup-product-market-fit/ http://venturebeat.com/2014/08/02/cloud-startup-product-mark... If not, then perhaps the quibbling is about the wrong question to begin with. With respect to feature pushing: Read the 2-3 pages worth in this link (upto figure 13-3), which may help with your argument> https://www.inkling.com/read/running-lean-ash-maurya-2nd/chapter-13/dont-be-a-feature-pusher https://www.inkling.com/read/running-lean-ash-maurya-2nd/cha...