Seems like this will most effectively work with high profile people / people in demand. As an average Joe, my thought process: - I'm not going to make my frie

Seems like this will most effectively work with high profile people / people in demand. As an average Joe, my thought process: - I'm not going to make my friends and family contact me this way. It's just too impersonal. If a friend insisted I contact them this way, I probably wouldn't bother. - I can't enforce this at work, as much as I'd like to. Not to mention I'm cc'd or included in on a lot of emails that go to multiple people. But for people like Dan Ariely, this could work great.