Here's a cool book on this subject: http://www.amazon.com/Intention-Economy-When-Customers-Charge-ebook/dp/B007UPDH5S/ref=sr_1_1?ie=UTF8&qid=1407508544&sr=8-1&k

Here's a cool book on this subject: http://www.amazon.com/Intention-Economy-When-Customers-Charge-ebook/dp/B007UPDH5S/ref=sr_1_1?ie=UTF8&qid=1407508544&sr=8-1&keywords=intention+economy http://www.amazon.com/Intention-Economy-When-Customers-Charg...