3 ms·
Seth's Blog: The big drop off
- brandnewlow 17y agoTranslation?
- fohlin 17y agoThe way I read it: "Make good stuff" or "Content is king", or somesuch.
- Hates_ 17y agoDon't spend your time trying to touch as many people as possible (first circle). Make great products that make those that you do touch want to go and touch others (second circle).
- tom_rath 17y agoIf you don't get word-of-mouth advertising, your product isn't worthy.
- bsaunder 17y agoI think part of the cause of the big drop off may be the "release early philosophy". Sure, release early, but I think your early release needs to have a critical mass of utility to inspire the first circle to tell the second circle.
- zackham 17y agoWell, the philosophy is release early and -often-
- patio11 17y agoIn geek: maximizing your viral coefficient matters more than increasing the size of your initial seed set.
- gehant 17y agoEnvision skipping a stone: Your throw is the product launch. The quality of your stone, the angle of your throw, etc will affect how the water reacts. And each skip is the point of reaching a new audience. If your product is great, it will skip a lot further than other stones...
- tsally 17y agoSeth writes something and it get's up-voted because it's Seth. Pretty standard.
- gehant 17y agoEvery time Seth is the author of an article, someone complains. Pretty standard.
- tsally 17y agoWitty, but untrue. Seth has some very good articles; I have several bookmarked. However, sometimes Seth just can't resist stating the obvious. He can get away with it because of his reputation.
- gehant 17y agoI hear where you're coming from, and in all likelihood you're probably right - but I couldn't resist ;) However, upvotes and insightful commentary are actions (in aggregate) that would encourage quality articles to rise above a so-so article driven (mostly) by celebrity
- tsally 17y agoBy that reasoning, my complaint was actually useful because in decreased the value of the aggregate. ;)
- deleted 17y ago[deleted]
- bsaunder 17y agoI liked this. I never thought about it this way. Short. To the point. Seems interesting and useful.
- TravisLS 17y agoWhat he says is very true, but let me take it one step further. Great marketers spend their time developing products/services/stories that don't drop off, but they also spend their time encouraging their first circle to talk to their second circle.
- zackattack 17y agoBuild retweetable content.