Mine is called PlanitWide (http://www.planitwide.com http://www.planitwide.com) - a travel focused startup. The first thing my co-founder & I agreed on is that

Mine is called PlanitWide (http://www.planitwide.com http://www.planitwide.com) - a travel focused startup. The first thing my co-founder & I agreed on is that we wanted to avoid having "trip", "travel" or anything that was a variant of those two words in the name. The reason for that is that there's a really long list of travel startups that have those 2 words in their name and we felt we'd risk getting lost among them if did too. However we absolutely wanted a name that had some correlation with travel & specifically our solution - which explicitly meant not having a nonsensical/unrelated name. Secondly, the vision for our solution is for it to be a one-stop shop for any kind of travel, for any kind of person i.e - PlanitWide would be the starting and end point for planning any kind of trip in the world. So we wanted the name to embody: a) the holistic nature of this vision in terms of planning trips and b) it's global nature in terms of destinations and who could use it From there on it was playing around and coming up with (what we thought) were interesting plays on words and phrases that met all of these criteria One of those words was Planetwide. On a whim we substituted the first "e" with an "i" and serendipitously stumbled onto a name that we thought was perfect. We tested it out with people we knew and unanimously got a great response. Of course the domain name was also available for cheap which just sealed the deal.