It's not even close to true. Women and children are the largest consumer group in the US, and are soon to become the largest consumer group in the entire world.

It's not even close to true. Women and children are the largest consumer group in the US, and are soon to become the largest consumer group in the entire world. Women control the vast majority of every day spending in the US to the point where most advertising and marketing is meant for women in one way or another. You're completely right, in that women and children do define the mainstream. [1] http://www.nielsen.com/us/en/insights/news/2013/u-s--women-control-the-purse-strings.html http://www.nielsen.com/us/en/insights/news/2013/u-s--women-c... [2] http://www.unpac.ca/economy/consumers.html http://www.unpac.ca/economy/consumers.html [3] http://data.worldbank.org/indicator http://data.worldbank.org/indicator