The thing is, building a marketplace (or a community) is very difficult because you have to fill and balance both the supply and the demand sides. That's why s

The thing is, building a marketplace (or a community) is very difficult because you have to fill and balance both the supply and the demand sides. That's why startups resorts to these kinds of "hacks" (whether it's ethical/legal or not is another problem), it's akin to Reddit owners having multiple accounts to give the impression of an active site.