It is founded by a brazilian designer in Brazil... but I think it always adressed the "english speaking market". This is not huge in Brazil, for example. That

It is founded by a brazilian designer in Brazil... but I think it always adressed the "english speaking market". This is not huge in Brazil, for example. That said, I guess not being in USA is why it is not a household name (as it came before Pinterest, as you said). Not because it started in brazilian market, but because its founder lacks the right environment and connections. Pinterest got heavily funded and exploded, I have the impression that Weheartit was a little bit hesitant about being funded on a crucial time. The slow and steady strategy worked fine for them, but I guess they missed the opportunity to be Pinterest. Just my opinions about it, and I have no insider info of any kind on this.