3 ms·
Weheartit is pretty fascinating actually. It isn't a household name in the states because it is a Brazilian product if I recall correctly. It's also older than
by billmalarky 12y ago
Weheartit is pretty fascinating actually. It isn't a household name in the states because it is a Brazilian product if I recall correctly. It's also older than pinterest, and almost the exact same model (image clipping from the web). I suspect pinterest was heavily inspired by it.
Another thing that keeps it interesting is that it was created by one guy, and is almost entirely bootstrapped. They only recently raised outside capital mid last year (http://venturebeat.com/2013/06/27/weheartit-raises-8m-for-its-less-popular-version-of-pinterest/ http://venturebeat.com/2013/06/27/weheartit-raises-8m-for-it...). Reminds me a lot of imgur.
- soneca 12y agoIt is founded by a brazilian designer in Brazil... but I think it always adressed the "english speaking market". This is not huge in Brazil, for example. That said, I guess not being in USA is why it is not a household name (as it came before Pinterest, as you said). Not because it started in brazilian market, but because its founder lacks the right environment and connections. Pinterest got heavily funded and exploded, I have the impression that Weheartit was a little bit hesitant about being funded on a crucial time. The slow and steady strategy worked fine for them, but I guess they missed the opportunity to be Pinterest. Just my opinions about it, and I have no insider info of any kind on this.