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i like the underlying message (get out and try stuff, even if it doesn't scale), but is the core example (increasing revenue & possibly saving the company by it
by clairity 12y ago
i like the underlying message (get out and try stuff, even if it doesn't scale), but is the core example (increasing revenue & possibly saving the company by iterating on the product) really a "design thinking" solution? it seems that this kind of thinking should pervade the whole team at a startup, not just be confined to the designers.
don't get me wrong, i love good design and have used google venture's design sprint methodology (http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups http://www.gv.com/lib/the-product-design-sprint-a-five-day-r...) to great effect. but there's something about the term "design thinking" that draws a line that doesn't seem to need to be there, particularly in early-stage startups.
- tonylemesmer 12y agoDesign thinking means that the non designer employees should think like designers. Not that the designers should do everything. I don't necessarily think this was a design thinking solution. It was simply a pragmatic business necessity: do anything possible that improves the customer experience. Its what the boss of the company should have been asking his employees to think of. Edit:spello
- clairity 12y agoi think that's exactly what i was getting at: it should be something everyone on the team is doing. i doubt that this is the intent, but the term seems to be exclusive rather than inclusive. i'd be happy to be proven wrong though.