> "For now it's only a very lightweight signal - affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality con

> "For now it's only a very lightweight signal - affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content - while we give webmasters time to switch to HTTPS," Google's Zineb Ait Bahajji and Gary Illyes said in the blog post. Later, high-quality content will be carrying less weight than HTTPS. Who knows what comes next.