I agree - but my article isn't about what works or doesn't. It's about getting ideas to test. In fact, as I mentioned in the article, what works for one site de

I agree - but my article isn't about what works or doesn't. It's about getting ideas to test. In fact, as I mentioned in the article, what works for one site definitely might not work for yours - so testing is always the answer. Having said that, I think that it's good to look at what the successful startups are doing to get ideas for testing.