Just doing a little more research. It appears as though many of these EV certs require you to verify your company information, domain registration, phone number

Just doing a little more research. It appears as though many of these EV certs require you to verify your company information, domain registration, phone number and even address. With Google using however many hundred or thousand ranking signals, this makes sense. It is essentially another layer of trust and really great for UX as well. Online shoppers trust a site with the "green location bar" much more than ones without it, and I could definitely see how Google might reward this type of website.