The brown M&M filter is good because you want people to read every single instruction in regards to something critical to crew and audience safety. On the othe

The brown M&M filter is good because you want people to read every single instruction in regards to something critical to crew and audience safety. On the other hand, reading every single Peter Thiel has ever written doesn't seem like a good use of an entrepreneur's time. On the other other hand, if you are Peter Thiel you can make people ask "how high?" when you say "jump." I can see the heady appeal of that.