Oh, hey, listen, I'm not throwing stones. I've done similar things myself when I had a press release opportunity timed with a trade show or a feature piece or

Oh, hey, listen, I'm not throwing stones. I've done similar things myself when I had a press release opportunity timed with a trade show or a feature piece or something - but the product wasn't yet ready to ship. So you announce, say it's in early beta, or early access, or in "sneak preview" mode and go from there.