Read the article carefully and you'll see that he does in fact prescribe a "solution": take search results away from entities who have lots of them and hand the

Read the article carefully and you'll see that he does in fact prescribe a "solution": take search results away from entities who have lots of them and hand them out equally to everybody, so that everybody gets a "fair" amount of users directed to their site. ...which would of course render it utterly useless to those users and destroy any value it has as a search engine. He even states that his main objection to Google search is that it is not acting as an artificial "leveller" to change society. This is the manifesto of a far-left government. Google doesn't do these things because it's neither far-left nor a government, and his request is both poorly thought-out and quite bizarre.