Also, the TC article mentions that Lyft made an acquihire a while ago of Rover and the Rover team has been working on this feature. So it sounds to me like Uber

Also, the TC article mentions that Lyft made an acquihire a while ago of Rover and the Rover team has been working on this feature. So it sounds to me like Uber got wind of Lyft pushing out this feature and stole their thunder with a beta signup page.