What the article pointed out that I think a lot of people are missing here is the potential value of being perceived as unique. To use an analogy that a lot of

What the article pointed out that I think a lot of people are missing here is the potential value of being perceived as unique. To use an analogy that a lot of people here might understand, unique design works. Whether you're designing a product page or an ad, you can get by with standard and unsurprising design (the suit), especially with a great product, but you'll catch attention more quickly with something different. We found that intro videos worked, so we implemented them. Then we found that the effectiveness was declining as absolutely everyone used them. We were no longer cutting through the clutter. Fashion is very similar. If you cut through the clutter of what everyone else is doing, you look innovative. It won't help if you're dull and boring, but it could help you get someone's attention so that you'll at least be considered. That's not to say that all different is good. I could design a very "different" page, but that's not to say it would work. The idea is to look different in a way that isn't completely crazy.