The "red sneakers effect" itself is a much more interesting reading to understand this new dress code. http://www.hbs.edu/faculty/Publication%20Files/The%20Red

The "red sneakers effect" itself is a much more interesting reading to understand this new dress code. http://www.hbs.edu/faculty/Publication%20Files/The%20Red%20Sneakers%20Effect%202014_4657b733-84f0-4ed6-a441-d401bbbac19d.pdf http://www.hbs.edu/faculty/Publication%20Files/The%20Red%20S... The title pretty much sums up the conclusion: "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity". One important point is that is important to realize that the individual is aware of the dress code and decide to nonconformity. I wonder... if I ever have a meeting with Peter Thiel, I might appear in a suit, but opening with the line "I am aware that you disregard suits, but I just prefer to use it, i like to be elegant, sorry". Just to check if nonconformity to the nonconfirmity causes the same effect.