I first heard about Justin.tv in an Amazon EC2 case study. They were one the the pioneers on the platform and laid out a blueprint on elastic scaling to handle

I first heard about Justin.tv in an Amazon EC2 case study. They were one the the pioneers on the platform and laid out a blueprint on elastic scaling to handle their encoding. I found it very interesting and inspirational. The idea of lifecasting had been around for a while though I think. Josh Harris comes to mind, but maybe even earlier?