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Apple probably knows and they probably don't think it's that significant for them. They didn't hire the CEO of Burberry and st Laurent to sell digital notebooks

• adamnemecek 12y ago
  At the same time isn't that kind of how Apple created their customer base originally with Apple II? Then, once the kids grew up, they would still buy Apple products.
• RowanH 12y ago
  .. but you get young minds entrenched in your ecosystem and you've got a head start. Fast forward a number of years with all of your school work online, maybe a 'school' email account/drive and profile linked with your 'personal' gmail account and drive - it's seamless to transition between the two etc. Now company x comes along and wants you to move ecosystems, it's going to be a lot harder. I for one couldn't even contemplate changing from the gmail/drive ecosystem now. Get a new phone, put in your creds, boom - all there. The hardware is irrelevant at that point.
• DigitalSea 12y ago
  Apple is a marketing company at the end of the day. They got to where they are now through great marketing and great products. I don't doubt for one second targeting school students in their most influential years isn't on Apple's marketing priority list. People tend to stick with what they know and if they're using iPad's for the duration of their schooling years from primary to high school and then college, that's a long time to build a following and I would guess most people who grow up using Windows stick with Windows later on in life and those who use Apple products stick to using Apple in their later years in life.