His point, and something I agree with, is that the easier gamification becomes, the less useful a search engine becomes. I don't know if this is true for every

His point, and something I agree with, is that the easier gamification becomes, the less useful a search engine becomes. I don't know if this is true for everyone. It probably isn't. (at least it isn't immediately obvious.) But for the author it is, and I agree wholeheartedly.