His point is that Best Buy pays for that spot. If users truly wanted Best Buy at the top of their results and that happened organically, then great. That'd be g

His point is that Best Buy pays for that spot. If users truly wanted Best Buy at the top of their results and that happened organically, then great. That'd be great. Instead, what has happened is that big brands are the only ones who can afford the cost of SEO, which raises the barrier to entry for everyone. Call it Search Neutrality, if that helps get the point across.