3 ms·
Besides the great points that sstrudeau brings up, I'd also point out that there is a big difference in how the offers are presented. News organizations are ju
by tjogin 17y ago
Besides the great points that sstrudeau brings up, I'd also point out that there is a big difference in how the offers are presented.
News organizations are just about calling their online readers freeloading cheapskates who need to start paying for news again (while in the same breath saying that their news are essential to society, all the while misunderstanding that readers never paid for the news itself to begin with).
Ars instead are presenting you with an offer of even higher quality content, which you can opt-out of and still have access to their current product.
Long story short: Ars are doing it right, news corps are doing it ass-backwards, misunderstanding their own business, their readers and their product.
- steveklabnik 17y agoYep. It's all in the branding. Newspapers are saying "This is our pay service, you can maybe get a little for free," while Ars says "This is our free service, you can pay to get a little bit more." The difference is pretty big.