But isn't being seen as an Apple 'clone' a huge win for the company? In China, Xiaomi is distinguishing themselves from their competitors by being consistently

But isn't being seen as an Apple 'clone' a huge win for the company? In China, Xiaomi is distinguishing themselves from their competitors by being consistently associated in the same sentence as Apple, whereas the others are 'just Android'. It would be a PR coup for Xiaomi to be actually sued by Apple : They'd be constantly in the news as being seen as comparable to the most prestigious brand available. Xiaomi doesn't mind the controversy : It all reinforces the idea that their brand is in Apple's style-bracket.