I don't think there's a difference. Whether it is your goal or not, the outcome is the same. "Reducing overhead", "improving processes", "automated-anything" ar

I don't think there's a difference. Whether it is your goal or not, the outcome is the same. "Reducing overhead", "improving processes", "automated-anything" are just other ways to saying redundancy (or ideally, retrenchment). Despite all that, if social media is a big part of your business, no amount of software is going to replace the expert who knows how to maintain a brand-voice, can do content-writing, customer correspondence, document and track trends, etc. Saying "fire your social media manager" is probably just bad advice if anything.