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There is truth to it, but that was not the argument put forward in the post. My post is about using that as a marketing angle for your startup - which I find d
by fookyong 12y ago
There is truth to it, but that was not the argument put forward in the post.
My post is about using that as a marketing angle for your startup - which I find distasteful. There's so many other, more positive things, you can use as your marketing message.
- stingraycharles 12y agoOne of the goals of marketing is to attract attention (more specifically, to create demand). Bold statements like these get attention -- the mere fact that you dedicate a whole blog post to it means it worked.
- fookyong 12y agoOh I'm absolutely sure it attracted attention, that was never under dispute. My post is simply saying that I find it distasteful. Its efficacy as a means to get clicks is quite obvious. There is an ethical line however, otherwise we'd all be advertising our startups with naked Abercrombie & Fitch models. And that line (call it comfort level) is going to sit differently with different people. Perhaps it's my relatively conservative British upbringing, but this type of stuff just doesn't sit well with me!
- stingraycharles 12y agoYou just realized you're being manipulated by marketing. It happens all the time. Read "The Tipping Point" by Gladwell. Among other very insightful things, it describes how these kind of techniques are used in marketing.