> revenue per title average return currently [of] around 80-100K per book on average This is a very interesting figure. With printing costs and operations, the

> revenue per title average return currently [of] around 80-100K per book on average This is a very interesting figure. With printing costs and operations, there won't be a lot of profit in there. I imagine each title has a staff editor, copy editor, marketing team, etc. The numbers seem to imply that only $100k / $20 = 5000 copies are sold per title, which is an underestimate, I imagine, because O'Reilly books are generally pretty good---but I guess crash and all... Assumptions: $30 list price so say $20 revenue from each sale of which $5 went for printing and another $3 for logistics, there will be like $12 of profit left. After the $1-2 royalty to the author, we've got $10 profit per sale. It's a 33%-margin business. My guess is with eBooks the margin can go up to 66%, which is much more reasonable. No wonder why everyone is saying eBooks are the future ;)