Yeah. "Our customers love us" makes me think, "Oh really?! They don't hate you?" And I always assume customer stories are a lot of bull written by staffs. Good

Yeah. "Our customers love us" makes me think, "Oh really?! They don't hate you?" And I always assume customer stories are a lot of bull written by staffs. Good customer service has to be experienced, or shared by the word of mouth, not told by the vendor. Zappos already did well in that department, don't ruin it.