They're lowering prices by 50% for the next day. Two interpretations: -They want to take advantage of the publicity to sign up as many people as possible, hopi

They're lowering prices by 50% for the next day. Two interpretations: -They want to take advantage of the publicity to sign up as many people as possible, hoping a decent percentage stay at the higher rate. -They hypothesized the price was too high and are testing the effect of lowering it. I suspect it's a latter with the former as a fallback benefit. Their most recent product change coincided with a 20% price decrease. O'Reilly wants to focus on making the best product possible, even if the higher expenses and lower prices mean reduced profitability in the near-term because he sees how huge this can be in the long-term if done right. Pearson likely doubted the wisdom of short-term sacrifice which is how each side leaves feeling happy.