As more and more human labor is automated, its inevitable that companies will get smaller. Determining what people need and how to fill those needs will never

As more and more human labor is automated, its inevitable that companies will get smaller. Determining what people need and how to fill those needs will never go away. But these organizations will get flatter, as more of their inputs can be purchased in the marketplace instead of needing to be manufactured precisely as the needed for a final product. Companies that are built on platforms, such as the Internet, these inevitably get simpler and partially more alike as their platform gets richer and easier to use. More will be using AWS, for example, instead of hiring people to build and manage a data center. And then there's Apple, which has demonstrated that there are still complex products that can be better integrated when you control more of the supply chain. It can switch both hardware and software to a new processor without coordinating with dozens of companies.