Having never shopped with Zappos before, and having never visited the new "Zeta" site until I saw Andrew's take on it, I think I have somewhat of an advantage i

Having never shopped with Zappos before, and having never visited the new "Zeta" site until I saw Andrew's take on it, I think I have somewhat of an advantage in looking at this redesign. I value functionality much more highly than design. Having said that, both the old site and Andrew's redesign are almost functionally identical in my eyes. They both let me do the same things (the things that I would most want to do when coming to Zappos) in almost exactly the same way. Sure, Andrew's looks prettier, and as I said it does not negatively affect my usage of the site, but as many of you have already pointed out, if his redesign doesn't bring in more conversions, it would be useless to spend any time or money on it.