1. Don't monetize. Hype yourself up to make it seem that monetization is trivial, but maintain that you're going for growth right now. 2. Monetize and hope to

1. Don't monetize. Hype yourself up to make it seem that monetization is trivial, but maintain that you're going for growth right now. 2. Monetize and hope to hell it's not a disappointment. Once you try something, it becomes a 'known'. And for several startups that could be "we know we can't monetize this very well".