As a marketer, I can write (or at least identify) good copy. I like to think I have a grasp on what works and what doesn't. You can make a website that's both a

As a marketer, I can write (or at least identify) good copy. I like to think I have a grasp on what works and what doesn't. You can make a website that's both aesthetically pleasing AND converts well. Insane, right? I get where Andrew is coming from here. Zappos' website feels insanely old and I'm sure many people get turned away because of the design and never get a chance to know how awesome zappos as a company really is. ie. My mom would sign up for Facebook.com before she touched MySpace, even if she didn't know the difference between them, just because of the better facebook design and execution on the sign-up page. On the other hand, they're really well known and continue to grow and what the majority of you are arguing is 'why touch it if it works?' Which is the wrong way to look at it. You should be asking 'how can I make this a better experience for my customers?'