I think a really good example of how to do this is The Grindcore House[1] It is a Death Metal Vegan Coffee shop in South Philly. Almost every negative review

I think a really good example of how to do this is The Grindcore House[1] It is a Death Metal Vegan Coffee shop in South Philly. Almost every negative review is because of the lack of dairy, or choice in music. The owner has responded to a few of the negative reviews explaining his/her position in a respectful tone. TLDR; if you're running a business don't get petty. [1] http://www.yelp.com/biz/grindcore-house-philadelphia http://www.yelp.com/biz/grindcore-house-philadelphia EDIT: on further inspection there aren't as many negative reviews as I remember.