If your target market is twenty-something trendy men with disposable income who want something made in the USA, $220 is nothing to them. Pricing it cheaper wou

If your target market is twenty-something trendy men with disposable income who want something made in the USA, $220 is nothing to them. Pricing it cheaper would just be giving money away. (The next step up is aspirational leather bags aimed at thirty-somethings, like Saddleback Leather: http://www.saddlebackleather.com/messenger http://www.saddlebackleather.com/messenger )